Research and planning: ghosts make up

These are some ideas of make up / costumes that we want to go for:

These are some ideas of what we don't want to do for the make up:

This post shows make up and costume ideas for what we aim to achieve for the ghost character in our trailer. We want pale make up with some small bruises, rather than violent and blood everywhere. We want it to come across as the ghost mentally attacking the characters rather than physically attacking them.
The last two pictures of make up showing blood are not what we want, as I said the ghost isn't touching the characters so the blood would be misleading. We want to portray that the friends are being haunted and weird things start to happen around them and especially to one character.