Through the colours on the poster I can tell that this film is a horror. The red / black colour scheme is rather stereotypical with horror films. The woman looks like she is a powerful character, which is unusual for horror films as woman are usually being attacked. However from the way we see her here it seems that she is evil. The tagline saying "possession is back" makes is seem like this woman wants to get something and along with the way she is represented she will do anything to get it. The dark lighting on the poster is very stereotypical, especially the dark hair on the woman. The medium close up shows us emotion from the woman, which seem quite scary / creepy with the way her head tilts and her eyes are read. From the poster I would say the audience is 15 - 35, which is quite normal for any horror film.
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